Event Marketing Strategies to Drive B2B Media Brand Growth
Strategic investment in event marketing is essential for success and growth. Marketing leaders are being held more accountable for the return on this investment, which is important if marketing wishes to move up the organisational value chain.
7 Strategic Predictions for 2019: Conference & Exhibition Marketing
Settling back in to work as we kick off 2019 (which we all know is going to be a bit of a rollercoaster ride!), the MPG team has taken some time to reflect on key challenges, opportunities and trends our customers and wider community are likely to face.
How are event marketing leaders creating high-performance teams? Insights from MPG’s Round-Table
MPG’s round-table, held on 9th November 2018, brought together some of the UK’s most influential B2B event marketing leaders to discuss the key challenges involved in building a high performance event marketing team.
Unlocking the Potential of Marketing: Some Sage Advice for Events Business Leaders
A cause of frustration I often encounter when working with senior executives is how difficult it can be to efficiently receive and understand data provided by event marketers. So, what are the reasons for this and how can you address this challenge?
B2B Events Growth Framework: Six Areas for Strategic Focus
Over the past 12 months, the most popular reads on MPG’s website have been the 9 Strategic Success Factors in Event Marketing blog series by Kirsty Joynson and How successful events can transform a B2B media business – a report based on research conducted with some of the most well-respected leaders from our community of B2B events professionals.
Knowing Your B2B Event Customer: Developing Buyer Personas
Great event marketing is about great communication.
Event Marketers: Brand Experience is your new Strategic Priority
In recent years, the remit of the conference or exhibition marketer has expanded – mostly to cover more strategically critical areas of an event’s value proposition.
Email Marketing Performance Benchmarks for Conferences and Exhibitions
We have a dizzying array of channels and tools available to today’s B2B event marketers, and the humble email is still one of the most effective.
‘Data Strategy’ is the New Oil
So, the world did not end on 25th May and we had a sunny bank holiday weekend to celebrate!
Although a tremendous opportunity for sound businesses, those who won’t admit they got a few more grey hairs and suffered a few sleepless nights from Friday’s GDPR deadline are either overconfident or pretending..
GDPR for B2B: A Practical Approach and a Strategic Push
No business will be left unchanged by GDPR. Publishers and events businesses that rely on large data sets are particularly vulnerable if they lack a solid strategy to deal with the emerging opportunities and threats.
How to Create an Excellent Content Programme to Grow your B2B Event
Over the past 18 months, I’ve worked with a number of excellent exhibition and tradeshow organisers who understand that having exceptional content at the heart of their events is a key part of a winning formula for growth….
#11 | Rigorous Execution: Event Marketing Strategy Success
In this blog series we’ve delved into a huge range of strategy, tactics and skillsets that can take your event marketing to the next level. Hopefully, event marketers following our posts have been able to pick up plenty of ideas and guidance they can successfully apply to their own working techniques.