Meet The MPG Team

When you work with MPG you get the support of a whole team of B2B event
marketing specialists:

Helen Coetzee

Founder & Managing Director

A passionate advocate for the power of data-driven, content-led marketing, Helen is one of the most respected and forward-thinking leaders in B2B marketing. For over 20 years she has excelled at designing and delivering successful marketing strategies and integrated marketing communications campaigns for FTSE 100 companies, media publishers, SMEs, start-ups and trade associations.

Helen co-founded MPG in 2014 with the ambition to build a globally unique marketing partner, excelling at optimising the potential of digital, data and content to grow clients’ brands, communities and events. Now with a worldwide portfolio, MPG has seen consistent year-on-year growth, recently launching a new division – – to further enhance MPG’s capability in ‘best-in-class’ websites and digital marketing.

Kirsty Joynson

Director – Global Events

Responsible for MPG’s global event marketing division, Kirsty has a strong track record in exceptional management of complex event marketing projects across multiple continents.

Her focused, transparent and strategic approach is valued highly by clients – ensuring exceptional results are consistently delivered by MPG’s event marketing specialists, working in close collaboration with client teams.

Kirsty enjoys cultivating authentic, long-term relationships with clients and helping them achieve year-on-year growth from their event portfolios.

Kirsty holds a first-class degree in Marketing from Lancaster University, one of the most acclaimed institutions for marketing studies in the UK.

Magda Kasprzycka

Director - Technology & Data

Magda is MPG’s leading expert in technology, analytics and data. Magda has built a glowing reputation among B2B businesses for her analytical approach and her ability to organise and integrate marketing technology and data assets to underpin solid marketing strategies and effective campaigns.

Author of MPG’s unique marketing measurement dashboard tool, Magda has excellent insights into how marketing and sales ROI can be measured and interpreted. Magda specialises in the implementation of a range of marketing and sales tools, including, Eloqua, Marketo, Pardot and Mailchimp.

Magda also leads a range of projects for Marketing Pro Limited’s – devoted to delivering exceptional websites and digital marketing.

Susan Stevens

Data & Strategy Specialist

Having worked with numerous marketing teams around the world, Sue has extensive experience in designing and implementing B2B marketing strategies and best practices.

Along with an exceptional talent for organisation and strong attention to detail, Sue’s creative problem-solving skills and analytical mindset ensures the success of data-driven, content-led strategies and campaigns.

Sue works across a wide range of MPG projects and her expertise includes: marketing data management, including compliance; marketing measurement & reporting – with a focus on KPIs (key performance indicators); content marketing and integrated marketing communications campaign strategy and planning.

James Stafford

Content, Social Media and PR Specialist

With over fifteen years in journalism, public relations and communications, James crafts content that ensures MPG’s clients get their personality, story and key messages over to their audiences. An experienced PR and social media consultant who has advised major public figures and brands, James helps organisations engage with their communities by providing strategic social media advice.

George Mendham

Senior Marketing Associate

A talented digital marketer and exceptional marketing data analyst, George uses data and intelligence to deliver high performance marketing campaigns – exceling at composing insightful, actionable reports that outline the strategy clients should follow for success. George is comfortable working across a range of digital marketing tools including Google AdWords, MailChimp, Dotmailer and Google Analytics as well as working with HTML and CSS coding.

Heather Whitman

Marketing Associate

With a varied background spanning recruitment and marketing, Heather contributes exceptional organisational and project delivery skills to MPG’s day-to-day operations. Heather also brings creative flair, design and copywriting skills to both internal and client content creation. Heather is driven by the buzz she gets from seeing the results of a successful marketing campaign she has been involved with from start to finish.

Dominic Bird

Dominic Bird

Digital Marketing Associate

Dominic specialises in delivering key digital elements of clients’ marketing channels and campaigns, such as email marketing, SEO, PPC and social media. Graduating from university with a first-class degree in Marketing and Advertising, Dominic particularly enjoys the challenge and reward of delivering excellent results with data-driven and digitally enabled marketing strategies and tactics.

Alicia Drew

Digital Marketing Associate

After graduating from university with a degree in biochemistry Alicia turned her focus to marketing. She is aiming to use her analytical experience help run data-driven campaigns using a wide range of digital marketing tools. Highly results-motivated, Alicia enjoys a challenge and seeing projects right through to the end.

Ariel Astrologia

Digital Marketing Associate

A marketing graduate with a keen interest in paid search, with knowledge in analytics, social media, SEO, lead generation and email marketing. With his digital marketing knowledge and expertise, Ariel is passionate about helping businesses make informed decisions based on data, enabling growth with the effective use of various digital marketing tools and channels.

Kyla Wright

Digital Marketing Associate

Kyla is an accomplished digital marketer, expertly working with a wide range of marketing automation platforms and digital marketing channels and tools – including social media, website creation and website platforms. A true digital native, Kyla also supports the team in generating weekly client marketing performance reports, illustrating the return on investment gained through the targeted, data-driven campaigns MPG delivers.

Stefan Stanica

Head of Web Applications

Stefan is MPG’s ‘go to person’ for all elements of web development strategy and implementation for our clients and valued partners. His expertise covers: Content Management Systems (CMS), eCommerce (Shopping Cart) Solutions, Event Websites, Online Booking Solutions, Social Networking, Forum Solutions and Mobile Applications. Stefan is the website strategist and lead developer for – Marketing Pro Limited’s division specialising in website development and support.

Loryn Mitru

Website Developer

Loryn has extensive experience and a strong track record in developing effective, mobile enabled websites fully optimised for content marketing and client engagement. He has developed hundreds of event marketing websites, ecommerce solutions and content management systems. Loryn also develops and maintains websites for clients of – a newly launched division of Marketing Pro Limited specialising in website development and support.

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