Meet The MPG Team

When you work with MPG you get the support of a whole team of B2B event
marketing specialists:

Helen Coetzee

Helen Coetzee

Founder & Managing Director

Since 1998 Helen has worked on designing and delivering successful marketing strategies and high performance and digitally-led marketing programmes for the world’s leading conference and businesses organisers.

In 2014 Helen founded MPG with the vision to build the best conference and exhibition marketing team in the world.

Kirsty Joynson

Kirsty Joynson

Marketing Director – Global Events

Kirsty leads MPG’s team of event marketers and has a strong track record in exceptional management of complex event marketing projects across multiple continents.

Her focused, transparent and strategic approach is valued highly by clients – ensuring exceptional results are consistently delivered by MPG’s event marketing specialists, working in close collaboration with clients.

George Mendham

George Mendham

Director - Operations & Innovation

George is responsible for MPG’s operations and innovation. He leads the training programme for new recruits and ensures our tools, systems and processes are constantly being improved to be ‘best in class’.

With an exceptional talent for digital and data-led strategies, platforms and methodologies, George works across all MPG projects to support the team in delivering great results for our clients.

Magda Kasprzycka

Magda Kasprzycka

Director - Technology & Data

Magda is MPG’s leading expert in technology, analytics and data. She is also a trained expert on data privacy and compliance, including GDPR.

Magda has built a glowing reputation among MPG’s clients for her analytical approach and her ability to organise and integrate marketing technology and data assets to underpin solid marketing strategies and effective campaigns.

Heather Whitman

Heather Whitman

Senior Event Marketing Manager

Heather is responsible for the marketing of some of our clients’ most exciting and fastest growing events. She has exceptional project management skills and is an excellent communicator. Heather also brings creative flair, design and copywriting skills to messaging and content creation. She is driven by the ‘buzz’ she gets from seeing the results of a successful event she has been involved with from start to finish.

Alicia Drew

Alicia Drew

Event Marketing Manager

Alicia is responsible for marketing a range of events for MPG’s clients all over the world. She has delivered highly successful marketing campaigns for both launch events and established shows. Alicia’s natural flair for digital marketing and analytics has ensured her rapid development as a highly effective marketer. Highly results-motivated, Alicia enjoys a challenge and gets a great deal of satisfaction from achieving strong growth for her clients’ events.

Achraf Kibir

Achraf Kibir

Marketing Associate

Achraf is a creative at heart and after 5 years’ experience in graphic design and illustration, he found event marketing to be the ideal specialism – combining his flair for design and aptitude for data and analytics perfectly. As a Finance and Management graduate, Achraf is also continuing his studies delving into International Marketing and enjoys sharing his learnings with his colleagues and clients

Kyla Wright

Kyla Wright

Senior Digital Marketing Associate

Kyla is an accomplished digital marketer, expertly working with a wide range of marketing automation platforms and digital marketing channels and tools.

A true digital native, Kyla also supports the team in generating weekly client marketing performance reports, illustrating the return on investment gained through the targeted, data-driven campaigns MPG delivers

Dominic Bird

Dominic Bird

Digital Marketing Associate

Dominic specialises in delivering key digital elements of clients’ marketing channels and campaigns, such as email marketing, SEO, PPC and social media. He is also responsible for MPG’s marketing across all channels.

Dominic particularly enjoys the challenge and reward of delivering excellent results with data-driven and digitally enabled marketing strategies and tactics.

Stefan Stanica

Stefan Stanica

Head of Web Applications

Stefan is MPG’s ‘go to person’ for all elements of web development strategy and implementation for our clients and valued partners. His expertise covers: Content Management Systems (CMS), eCommerce (Shopping Cart) Solutions, Event Websites, Online Booking Solutions, Social Networking, Forum Solutions and Mobile Applications. Stefan is the website strategist and lead developer for Marketing Pro Limited’s website development and support division.

Loryn Mitru

Loryn Mitru

Website Developer

Loryn has extensive experience and a strong track record in developing effective, mobile enabled websites fully optimised for content marketing and client engagement. He has developed hundreds of event marketing websites, ecommerce solutions and content management systems. Loryn also develops and maintains websites for clients of Marketing Pro Limited’s website development and support services.

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