Having confidence in your marketing team lets you focus on the bigger picture. Supported by MPG’s marketing specialists, our event marketing managers work well at ‘volume and speed’. Familiar with collaborating with multiple stakeholders in event teams, they act metronomically to ensure high quality marketing activity is always delivered on time and on budget.
Learn More“The marketing intelligence MPG provided throughout the campaign via their rigorous and user-friendly measurement and reporting methodology was key to our decision making and success.”
Measuring marketing’s ROI is a challenge for many events. MPG’s event marketing measurement tool and reporting methodology provides a strategic overview and the detail of event marketing performance - highlighting how to invest best to achieve event targets. Our clients particularly value the strategic analytics within our forecasting tool – enabling full visibility of current and predicted event performance.
Learn More“With MPG the usual pre-event stress was removed because at any moment we could see our progress against forecasts. MPG did that with their unique, sophisticated measurement and reporting tool."
The speed at which your event marketers can respond to opportunities and adapt to change can make all the difference to an event’s success. The hard deadline and dynamic nature of events means our clients value MPG’s responsive delivery, agility and flexibility - while maintaining a strategic approach and enabled by strong communication with all key event stakeholders.
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#1 | The 9 Strategic Success Factors in Event Marketing
In an increasingly competitive events industry, marketers can no longer take a tactical or ad hoc approach. Strategy is now king. Here, Kirsty Joynson launches a new blog series dedicated to helping event marketers deliver effective, world-class event marketing strategies, plans and campaigns.
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