Success is achieved with excellent execution.

MPG’s event marketing specialists will:

  • Create a robust, multi-channel event marketing communications campaign plan – to reach the right audience, at the right time, with the right message
  • Execute planned marketing activity with rigour and precision – at high volumes and at a fast pace.
  • Respond to new product developments and other opportunities to develop dynamic, engaging messaging throughout the campaign
  • Give you full visibility of your event’s marketing activity and results with strong project management and weekly reporting

OUR UNIQUE OFFERING

Rigour & Reliability

Having confidence in your marketing team lets you focus on the bigger picture. Supported by MPG’s marketing specialists, our event marketing managers work well at ‘volume and speed’. Familiar with collaborating with multiple stakeholders in event teams, they act metronomically to ensure high quality marketing activity is always delivered on time and on budget.

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“The marketing intelligence MPG provided throughout the campaign via their rigorous and user-friendly measurement and reporting methodology was key to our decision making and success.”

Results & Reporting

Measuring marketing’s ROI is a challenge for many events. MPG’s event marketing measurement tool and reporting methodology provides a strategic overview and the detail of event marketing performance - highlighting how to invest best to achieve event targets. Our clients particularly value the strategic analytics within our forecasting tool – enabling full visibility of current and predicted event performance.

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“With MPG the usual pre-event stress was removed because at any moment we could see our progress against forecasts. MPG did that with their unique, sophisticated measurement and reporting tool."

Responsiveness

The speed at which your event marketers can respond to opportunities and adapt to change can make all the difference to an event’s success. The hard deadline and dynamic nature of events means our clients value MPG’s responsive delivery, agility and flexibility - while maintaining a strategic approach and enabled by strong communication with all key event stakeholders.

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