Success is achieved with excellent execution.
MPG’s event marketing specialists will:
- Create a robust, multi-channel event marketing communications campaign plan – to reach the right audience, at the right time, with the right message
- Execute planned marketing activity with rigour and precision – at high volumes and at a fast pace.
- Respond to new product developments and other opportunities to develop dynamic, engaging messaging throughout the campaign
- Give you full visibility of your event’s marketing activity and results with strong project management and weekly reporting
OUR UNIQUE OFFERING
Rigour & Reliability
Having confidence in your marketing team lets you focus on the bigger picture. Supported by MPG’s marketing specialists, our event marketing managers work well at ‘volume and speed’. Familiar with collaborating with multiple stakeholders in event teams, they act metronomically to ensure high quality marketing activity is always delivered on time and on budget.
“The marketing intelligence MPG provided throughout the campaign via their rigorous and user-friendly measurement and reporting methodology was key to our decision making and success.”
Results & Reporting
Measuring marketing’s ROI is a challenge for many events. MPG’s event marketing measurement tool and reporting methodology provides a strategic overview and the detail of event marketing performance - highlighting how to invest best to achieve event targets. Our clients particularly value the strategic analytics within our forecasting tool – enabling full visibility of current and predicted event performance.
“With MPG the usual pre-event stress was removed because at any moment we could see our progress against forecasts. MPG did that with their unique, sophisticated measurement and reporting tool."
The speed at which your event marketers can respond to opportunities and adapt to change can make all the difference to an event’s success. The hard deadline and dynamic nature of events means our clients value MPG’s responsive delivery, agility and flexibility - while maintaining a strategic approach and enabled by strong communication with all key event stakeholders.
Blogs You May Find Useful
#1 | The 9 Strategic Success Factors in Event Marketing
In an increasingly competitive events industry, marketers can no longer take a tactical or ad hoc approach. Strategy is now king. Here, Kirsty Joynson launches a new blog series dedicated to helping event marketers deliver effective, world-class event marketing strategies, plans and campaigns.
Email Marketing Performance Benchmarks for Conferences and Exhibitions
We have a dizzying array of channels and tools available to today’s B2B event marketers, and the humble email is still one of the most effective.
How to Create an Excellent Content Programme to Grow your B2B Event
Over the past 18 months, I’ve worked with a number of excellent exhibition and tradeshow organisers who understand that having exceptional content at the heart of their events is a key part of a winning formula for growth....