27th July 2020

How to build a ‘lead generation machine’ to attract new, paying subscribers for your high value B2B information service: essential marketing strategies and processes.


Identify your ideal subscribers: develop personas and map your target market

Analyse your value proposition: from the perspective of your ideal subscriber – define your unique selling points and benefits

Communicate effectively: develop a powerful messaging strategy and multi-channel, integrated marketing campaign plan

Build your marketing and sales funnel: high performance tactics to create awareness, engage prospects and generate good quality leads for sales

Measure ROI & improve: track results, analyse and adjust for best outcomes

COURSE: B2B Subscription Marketing Masterclass – Consultancy Pass

27th July 2020
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