This framework shows the step-by-step processes that MPG recommends you follow when building a new website – whether building a bespoke site or using a platform solution – to achieve the best return from your website investment.

Team MPG has used this framework for many years to build websites for our clients, and it has always worked well, time and time again.

Following this process ensures that:

• You select the right solution to meet business and marketing objectives – whether that’s building a new, bespoke website or using a platform solution, usually on an annual licence basis.
• Your website performs well as your most important marketing channel
• Your website is well integrated with your other marketing channels
• Your marketing is a powerful engine for business growth.

Additionally, this approach should ensure you have well structured workflows for updating content and ongoing site optimisation that are agile, user-friendly for your marketers, and super-efficient. Your revenue line and profit margin will both benefit from paying attention to this very important ‘back-end design’ aspect of your website design and build.

You want your website to look fantastic on all devices (good digital design is incredibly important!), but don’t stop there. Make sure you’re being thorough by following through on all other aspects that make your website actually work as it should – making your business stronger and more profitable.

DOWNLOAD YOUR COPY OF THE STEP-BY-STEP PROCESSES