This framework covers a 3-step approach focused on a strategic and sustainable path to growth for B2B community-focused brands.

Developed from MPG’s experience of working on B2B community marketing strategies for brands in multiple sectors globally, this approach comes of age in 2020 – plotting a path for 2021 and beyond for brands to engage, then monetise, then scale their communities.

Download Helen’s presentation slides to learn more.

Presentation: Event Tech Live 2020: Helen Coetzee reveals MPG’s Engage, Monetise, Scale framework

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05 Nov 2020

Event Tech Live 2020: MPG’s Engage, Monetise, Scale framework

Access the full slides from MPG Founder & CEO Helen Coetzee’s presentation at Event Tech Live 2020 – sharing MPG’s Engage, Monetise, Scale Growth Marketing Framework.

Download the slide deck to find out:

  • How to approach building and monetising a community
  • How to construct a B2B community marketing strategy for the next 3 years
  • The practical steps needed at each stage to achieve sustainable growth

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