MPG provide high-performance marketing to rapidly grow conferences and exhibitions
From specialist strategies and support on website, email, PPC, data and more – to full, outsourced marketing campaigns, MPG has the flexibility and expertise to take your marketing to the next level.
Why data makes the difference in B2B events success
Why data makes the difference A good database is the foundation of successful event marketing. Simply put, 20% better data will mean 20% more delegates. As long as it’s the right data! With email and telemarketing still the core of most event marketing campaigns, being able to reach your target audience by email – the … Continue reading Why data makes the difference in B2B events success
Excellent project management: a game-changer in event marketing
Why is project management so important in event marketing? Marketing an event is a complex process. The end deadline is immoveable, multiple channels must be kept aligned and firing at optimal times, the product evolves daily with new speakers, updated sessions and new features and customer data must be continually updated to ensure marketing messages … Continue reading Excellent project management: a game-changer in event marketing
How to find new sponsors & exhibitors with smart marketing
How to get new sponsors & exhibitors to invest in your event Sponsors and exhibitors are essential to the profitability of an event, but too often sales teams rely on the same few clients that return year-after-year, neglecting the opportunities available in ‘new business’. Why acquiring new sponsors and exhibitors really matters Events need a … Continue reading How to find new sponsors & exhibitors with smart marketing