MPG delivers marketing strategies, outsourced marketing and training on engaging, monetising and scaling B2B communities.
Our customer-focused, digital-first and data-led approach means our clients achieve strong results from marketing virtual events, hybrid events, in-person events, subscriptions and memberships. With expertise in marketing technology, digital channels and marketing communications, the MPG team works with a range of clients across a variety of sectors globally.
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MPG’s advice and predictions: 2021 – the year of Hybrid Communities
We’re starting to get a better view of what 2021 will look like for the world of B2B media, events and professional associations. Many organisations drafting their plans for next year are considering whether to run hybrid events – essentially virtual events with a limited in-person element, as a further bridge back to the physical … Continue reading MPG’s advice and predictions: 2021 – the year of Hybrid Communities
10 tips for growing revenue from sponsors and clients
Digitised events are here to stay. For all the challenges this year has brought event organisers, virtual events do provide some unique opportunities in terms of sponsorship revenue generation in the coming months. Sponsorships that are overall lower in cost for sponsors, coupled with global audiences, have expanded many events’ potential sponsor pools significantly. The … Continue reading 10 tips for growing revenue from sponsors and clients
The Marketing Mix | September Newsletter
Newsletter • September 2020 Database top tips • Next MPG webinar • Most read MPG insights The experts warned that coming out of lockdown would take much longer than going in. Anyone with a logical mindset could understand more or less what was meant by this. But I don’t think anyone was prepared for the … Continue reading The Marketing Mix | September Newsletter