MPG provide high-performance marketing to rapidly grow conferences and exhibitions
From specialist strategies and support on website, email, PPC, data and more – to full, outsourced marketing campaigns, MPG has the flexibility and expertise to take your marketing to the next level.
How Event Marketing Can Build – Or Break – a Trusted B2B Media Brand
What nearly all of the most successful community-focused and subs-led brands have in common is a strong and growing events portfolio – where their subscribers (or members) can come together to learn and network with their community across a range of event formats. It is at these events where subscribers also come face-to-face with the … Continue reading How Event Marketing Can Build – Or Break – a Trusted B2B Media Brand
Event Marketing Strategies to Drive B2B Media Brand Growth
Strategic investment in event marketing is essential for success and growth. Marketing leaders are being held more accountable for the return on this investment, which is important if marketing wishes to move up the organisational value chain.
7 Strategic Predictions for 2019: Conference & Exhibition Marketing
Settling back in to work as we kick off 2019 (which we all know is going to be a bit of a rollercoaster ride!), the MPG team has taken some time to reflect on key challenges, opportunities and trends our customers and wider community are likely to face.