Account Based Marketing (ABM)

Want to attract more high-value customers? MPG will help you plan & execute ABM to help you grow with the best customers.

Why choose MPG for ABM?

  • As experts in all things B2B marketing, Team MPG has the toolkit to ensure your sales team gets focused support to target and convert your most coveted customers.
  • MPG will also help you better integrate your sales & marketing. When using ABM, processes need to be well mapped out and joined up for ABM to have a consistently positive impact on your revenue growth.
  • Team MPG will develop your bespoke, robust strategy, and set up martech/salestech & processes for ABM success. We can also help you execute ABM campaigns for best impact, and measure this impact with MPG’s unique marketing performance dashboards.

Get in touch

Anna Knight VP Licensing Informa Markets

Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.

MPG's account based marketing process

1

ABM Strategy Development

  • Identify accounts to target with ABM
  • Determine USP/benefits that will resonate most with targeted accounts
  • Map customer journeys that match target accounts with relevant messaging & content
2

Campaign Plan
Creation

  • Define detail of ‘campaign per account’ needed for impact
  • Include focused messaging, content and channel planning
  • Build reporting tool to measure impact
3

Execute, Measure & Refine

  • Execute campaigns – with rigour & at the right pace
  • Ensure sales & marketing processes are followed & remain integrated

Effective account based marketing should be supported by strong overall marketing

  • A strong, optimised website
  • Excellent branding and messaging
  • Active social media presence
  • A growing and engaged community
  • Comprehensive performance reporting
  • Robust operational processes

Our Marketing Expertise

Delivering winning marketing strategies, outsourced marketing and training to help B2B-community focused organisers engage, monetise and scale their target markets, audiences and customer base.

Find out more
Contact Us

If you are looking to create an effective ABM strategy for your Community, Membership/Subscription or Event product, please complete the form and include some information about what your goals and objectives are.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your marketing investment.

We look forward to having a chat!

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