Advocacy Marketing

‘Referral marketing’ is one of the most under-used and most powerful event marketing approaches today. Successfully creating and leveraging advocates will efficiently attract and engage more of the right kinds of customers for your conference or exhibition.

Why choose MPG for Advocacy & Referral Marketing?

  • Advocacy marketing is one of the most cost effective ways to attract new event attendees. Your speakers, sponsors, exhibitors and repeat customers are already brand loyalists who understand and are bought into your value proposition.
  • With so much noise and competition, trust is more important than ever and potential customers are more likely to trust recommendations from their peers. Your customers will have dozens of industry contacts in their network so identifying and engaging with your most loyal customers, and making it easy and attractive for them to advocate for your conference or exhibition should be an essential part of your marketing strategy.
  • Team MPG can help you rapidly and efficiently tap into your valuable marketing resource of brand advocates to drive long term, sustainable growth.

Request a case study

MPG is partnered with the following leading advocacy tools

Gleanin logoIngo logoOktopost logosnoball logo

We help you choose, implement and optimise the right advocacy tool for your event.

Get in touch

Chris Lester Event Director Bauer Media

The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

MPG’s approach to advocacy and referral marketing


Ideation & Information Gathering

  • Understand business objectives and goals
  • Analyse past event performance and customer insight
  • Identify opportunities for advocacy and referral marketing

Amplification Marketing Strategy Development

  • Define event marketing objectives, targets and budget
  • Identify routes to market, purpose and timing
  • Provide tech recommendations for scalable amplification

Amplification Marketing Strategy Implementation

  • Outline short term marketing priorities and longer term strategic objectives
  • Create actionable plan to set up, optimise and execute
  • Monitor performance of event marketing campaigns, tweak and optimise

MPG’s marketers create high-performance event marketing strategies that cover:

  • Event positioning, messaging & branding
  • Target market mapping, database development & segmentation
  • Customer journey mapping
  • Website optimisation & martech set up
  • Inbound and outbound marketing campaign planning
  • Commercial marketing performance metrics

Find out more
Contact Us

If you want strong and visible marketing ROI and need sustainable event growth – get in touch to find out how MPG can deliver the marketing expertise to help you deploy the latest advocacy and referral marketing tools and techniques.

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