'At Event' Marketing

Strategic marketing leaders know that marketing doesn’t stop once your event begins. ‘At event’ marketing is a powerful and important engagement approach that will drive growth for future events, as well as other related products.

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Why outsource your ‘at event’ marketing to MPG?

  • ‘At event’ marketing, done well, provides you with a unique opportunity to leverage the value and positive experience you are providing at the event for sponsors and attendees. This reinforces their buying decision, and amplifies this sentiment as they become your best salespeople and advocates for the next relevant event, and associated products.
  • Your events provide rich and highly current content that should be deployed into campaigns in a timely manner via social, email, and other channels to create a buzz around the event, driving more relevant people to your website.
  • MPG has a wealth of experience and expertise in developing, and executing high impact ‘at event’ strategies for B2B events. Our rigorous approach and consistent, impactful delivery is highly valued by our clients.

Roy Maybury Head of Global Product Marketing - Events & Memberships PEI - Alternative Insight

We’re very pleased to have Team MPG on board and recommend them highly as a safe pair of hands.

MPG’s approach to ‘at event’ marketing

1

Marketing strategy development

  • Define marketing objectives
  • Outline short term marketing priorities and longer term strategic objectives
  • Create strategy and define marketing metrics (KPIs)
2

Campaign planning & set up

  • Create detailed marcomms campaign plan
  • Set up systems and processes for campaign delivery
  • Execute quick wins for early marketing ROI
3

Campaign execution & measurement

  • Execute campaign with rigour and at speed
  • Ensure all comms are integrated and optimised
  • Provide analysis of campaign performance

Why use outsourced service rather than do this inhouse?

  • Benefit from strategic insights and best practice from other campaigns and industries we work in
  • Access to a team of marketers you are able to dial up and down based on your goals and campaign requirements
  • No holiday or sick days, no recruitment costs or training costs, and no office or equipment costs
Get in touch

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If you are looking to outsource your ‘at event’ marketing, please complete the form and include some information about what your goals and objectives are.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your marketing investment.

We look forward to having a chat!

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