Commercial/Spex Marketing

Do you want to grow your spex revenue? MPG can help you attract new sponsors and exhibitors with targeted lead generation marketing campaigns. We can also help you nurture existing opportunities to increase conversion rates, increase average order values, and shorten sales cycles.

Why outsource your commercial/spex marketing to MPG?

  • Team MPG has the marketing expertise and skills to deliver focused support for your sales team – by generating a steady stream of good quality sponsor/exhibitor/client leads for your sales people.
  • Using the right mix of marcomms and marketing automation, MPG can also nurture your spex leads to help you generate more commercial revenue, more efficiently.
  • Team MPG can create your spex marketing strategy, set up the tech, data, and marketing processes you need, and then execute campaigns for your spex marketing success. We can also create marketing and sales performance dashboards – so that you can measure KPIs and your return on investment.

Anna Knight VP Licensing Informa Markets

Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.

MPG's outsourced marketing solution


A winning formula: strategy + execution

  • We are marketers with strategic mindsets
  • We are focused on achieving marketing objectives, commercial targets and ROI
  • Our unique and rigorous marketing performance reporting provides us with the intel to confidently tweak and adjust marketing activity

A team with a diverse skill set

  • Marketers focused on developing strategies and comms plans
  • Marketing operations people focused on websites, data, martech, reporting and analytics
  • Digital marketers who can execute on high volume, multi channel campaigns, at speed

Relationships are everything to us

  • Providing clients with one point of contact to gain campaign updates and visibility of results
  • We listen, challenge ideas and keep our promises – we are a ‘safe pair of hands’
  • We look to build long term partnerships to support our clients to achieve their long term goals and growth plans

Outsourcing Vs Inhouse Resource:

Access to a team of marketers you are able to dial up and down based on your goals and campaign requirements

No holiday or sick days, no recruitment or training costs and no office or equipment costs

Benefit from strategic insights and best practice from other campaigns and industries we work in

Find out more
Contact Us

If you are looking to outsource your commercial/spex marketing, please complete the form and include some information about what you need.

One of our marketing experts will set up a call with you to discuss how we can help you achieve your goals.

We look forward to having a chat!

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