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Conference Marketing

Are B2B conferences an important income generator for your organisation? MPG’s best in class delegate acquisition and commercial marketing can help you grow your event revenue fast.

Find out more Request Case Study

Why choose MPG for conference marketing?

Attracting a strong audience to your conferences of the right profile and size requires a very specific combination of marketing expertise and skills. Growing your sponsorship revenue with strong marketing is also essential for conference organisers.
The MPG team have an unrivalled track record in delivering strong revenue growth, high quality audiences and sponsor leads for B2B conferences.

Philip Doyle Director & Owner MarketforceLive

MPG did a great job developing a marketing strategy to help us grow one of our flagship communities and largest US events. They added a level of science, rigour and new thinking to our approach that our internal marketers are excited about, giving me confidence we’ll achieve great things together. It is a pleasure working with Team MPG!

MPG's conference marketing process

Marketing strategy development

Define marketing objectives
Review routes to market, martech and resources
Create strategy and define marketing metrics (KPIs)

Campaign set up & quick wins

Create detailed marcomms campaign plan
Set up systems and processes for campaign delivery
Execute quick wins for early marketing ROI

Campaign execution & measurement

Execute campaign with rigour and at speed
Ensure all comms are integrated and optimised
Measure and improve – week-by-week

Marketing performance analysis & measurement, leading to impactful and ongoing optimisation of:

Messaging & visual branding
Inbound & outbound channels

Website SEO & CRO
Database size & structure

Martech stack & integrations
Sales & marketing processes

Get In Touch

Find out more get in touch

If revenue generating conferences are important to your business – please get in touch to find out how MPG can deliver the marketing expertise you need.

Please complete the form and include some information about your opportunities, challenges and objectives for your conference and marketing.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your conference marketing investment.

We look forward to having a chat!

Julian Rose Director & Co-Founder Environment Analyst

I was very impressed with the marketing strategy MPG developed for Environment Analyst. The level of thinking that went in to this strategy and how it was delivered has created great value for our business. My marketing manager and I now look forward to working with MPG to execute great marketing together.