Database optimisation for long-term success

Looking to grow your database? MPG can help you develop a well-structured database filled with relevant prospects.

Why choose MPG for database optimisation?

  • One of the most effective types of marketing is direct marketing, for which you need a well-structured database filled with relevant prospects. The quality and size of a database directly correlates with the effectiveness of direct marketing channels such as email, telesales and direct mail.
  • Ongoing management and development of your database is essential for success. As your community grows, your database needs to grow.
  • MPG’s proven methods and skilled team can help you structure and grow your database in alignment with GDPR & other compliance regulations globally, to reach highly targeted audiences in a personalised way.

Get in touch

Toby Daniels Founder Social Media Week (acquired by Adweek)

I cannot recommend MPG highly enough. Their commitment and unique expertise in data-driven, digital and integrated marketing has been very valuable to Social Media Week. They’ve been instrumental in helping us build our brand and community online and offline, and their product marketing performance has also been very strong. We’re delighted MPG has been on our team!

Our database optimisation process


Database development strategy

  • Define the audience
  • Conduct gap analysis and size the market
  • Define changes to data structure for direct marketing
  • Define methods of building required data

Plan and brief creation

  • Defining priorities
  • Make changes to the database structure
  • Databuild brief creation
  • Gain quotes and estimates from research agencies/providers

Database build

  • Execute with rigour and at speed
  • Reviewing and testing of data quality
  • Measure and improve – week-by-week

Defined databuild for outbound marketing should be supported by inbound marketing for organic databuild overtime:

  • SEO to drive relevant traffic to website
  • CRO for lead generation
  • PPC campaigns to target relevant audiences
  • Google, LinkedIn, Twitter, Facebook, etc.
  • Social media campaigns for awareness/ engagement
  • Referral campaigns via influencers, advocates

Our Marketing Expertise

Delivering winning marketing strategies, outsourced marketing and training to help B2B-community focused organisers engage, monetise and scale their target markets, audiences and customer base.

  • Branding and design
  • Marketing automation
  • Email marketing
  • Pay-per-click advertising
  • Social media
  • Content marketing
  • Advocacy marketing
  • Media partnerships
  • Account based marketing
  • Direct mail
  • Telesales campaign management

Find out more
Contact Us

If you’re aiming to grow your database – please get in touch to find out how MPG can deliver the marketing expertise to help you do this.

Please complete the form and include some information about your database opportunities, challenges and objectives.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your marketing database investment.

We look forward to having a chat!

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