Database development & optimisation

A strong marketing database, well structured and well maintained, makes all the difference to successfully marketing your conference or exhibition.

Why choose MPG for database optimisation?

  • Impactful B2B event marketing relies on strong outbound marketing at the middle and bottom of your funnel, with direct email prospecting also playing an important role at the top of your funnel. Having a well structured, large enough database of relevant contacts is essential to make this work.
  • Ongoing growth and maintenance of your database is also essential to ensure your event marketing drives good reach, engagement and conversions from your target audience.
  • Team MPG has a strong track record in helping our clients create and constantly grow high performance conference and exhibition marketing databases that are compliant with GDPR and other data protection regimes globally. Our proven methodology incorporates a number of key strategies and processes that we have successfully implemented for our clients, large and small, since 2014.


Stephanie Williford CEO EB Medicine

Team MPG are true experts in B2B marketing databases. Their approach to making sure the right data is held in a system – in the right way – is strategic, systematic, and thorough. They also understand the martech elements really well, and know how to set up a tech stack and data flows to support automated database processes. Highly recommended as an outsourced solution for getting your marketing database in good order.

Our database optimisation process


Database development strategy

  • Define the event audience
  • Conduct gap analysis and size the market
  • Define changes to data structure for direct marketing
  • Define methods of building required data to meet event targets

Plan and brief creation

  • Defining priorities
  • Make changes to the database structure
  • Databuild brief creation
  • Gain quotes and estimates from research agencies/providers

Database build

  • Execute with rigour and at speed
  • Reviewing and testing of data quality
  • Measure and improve – week-by-week

Defined databuild for outbound marketing should be supported by inbound marketing for organic databuild overtime:

  • SEO to drive relevant traffic to website
  • CRO for lead generation and registrations
  • PPC campaigns to target relevant audiences
  • Google, LinkedIn, Twitter, Facebook, etc.
  • Social media campaigns for event awareness/ engagement
  • Referral campaigns via influencers, advocates

Find out more
Contact Us

If you’re aiming to grow your conference or exhibition database – please get in touch to find out how MPG can deliver the marketing expertise to help you do this.

Please complete the form and include some information about your database opportunities, challenges and objectives.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your event marketing database investment.

We look forward to having a chat!

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    Robert Stead Managing Director and Co-Founder Sense Media Group

    Team MPG did a great job in analysing our marketing database, and helping us develop a strategy to add relevant new contacts to our data set. They continue to work as part of our team to support the ongoing growth of our marketing database – and our business.

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