Event marketing - virtual, hybrid, inperson

Are B2B conferences or exhibitions an important income generator for your organisation? MPG’s strong audience acquisition and commercial marketing can help you grow your event revenue fast.

Why choose MPG for event marketing?

  • Events are evolving fast, moving in to digital formats at lightening speed. Inperson events also offer unique value and will grow again in future.
  • Attracting a strong audience to your events of the right profile and size requires as very specific combination of marketing expertise and skills. Growing your sponsorship and exhibition revenue with strong marketing is also essential for event organisers.
  • The MPG team have an unrivalled track record in delivering revenue growth, high quality audiences and sponsor/exhibitor leads for conferences and exhibitions

Anna Knight VP Licensing Informa Markets

Working closely our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.

Our event marketing process

1

Marketing strategy development

  • Define marketing objectives
  • Review routes to market, martech and resources
  • Create strategy and define marketing metrics (KPIs)
2

Campaign set up & quick wins

  • Create detailed marcomms campaign plan
  • Set up systems and processes for campaign delivery
  • Execute quick wins for early marketing ROI
3

Campaign execution & measurement

  • Execute campaign with rigour and at speed
  • Ensure all comms are integrated and optimised
  • Measure and improve – week-by-week

Marketing performance analysis & measurement, leading to impactful and ongoing optimisation of:

  • Messaging & visual branding
  • Inbound & outbound channels
  • Website SEO & CRO
  • Database size & structure
  • Martech stack & integrations
  • Sales & marketing processes

Our marketing expertise

We deliver all aspects of event marketing - from strategy development to digital campaigns. Our marketers have specialist skills and knowledge of how to apply these to grow your events.

  • Marketing strategy
  • Audience acquisition & development
  • Database optimisation
  • Marketing technology
  • Online event technology
  • Marketing performance analytics & reporting
  • Website build and optimisation
  • Messaging and copywriting
  • Lead generation
  • Branding and design
  • Marketing automation
  • Email marketing
  • Pay-per-click advertising
  • Social media
  • Content marketing
  • Advocacy marketing
  • Media partnerships
  • Account based marketing
  • Direct mail
  • Telesales campaign management

Find out more get in touch

If revenue generating events are important to your business – please get in touch to find out how MPG can deliver the marketing expertise you need.

Please complete the form and include some information about your opportunities, challenges and objectives for your events and event marketing.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your event marketing investment.

We look forward to having a chat!

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    Chris Lester Head of Events Bauer Media

    The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

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