Marketing Strategy

A marketing strategy that supports and aligns with business objectives is key to unlocking better marketing and sales performance, stakeholder buy-in and future investment.

Why choose MPG for marketing strategy creation?

  • Investing time and energy into creating a well-thought-out marketing strategy will pay-off ten-fold when executing on communications.
  • Defining marketing objectives, and developing a comprehensive plan for achieving these objectives, will enable effective campaign delivery and budget allocation.
  • MPG’s mantra is that all marketers should have a strategic mindset, from marketing planning through to execution. Continually reviewing, challenging and refining is why we produce high performing marketing campaigns and ultimately why our clients work with us.

Get in touch

Anna Knight VP Licensing Informa Markets

Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.

MPG's marketing strategy creation process


Ideation & Information Gathering

  • Understand business objectives and goals
  • Analyse past performance and customer insight
  • Identify opportunities for growth

Marketing Strategy Development

  • Define marketing objectives, targets and budget
  • Identify routes to market, purpose and timing
  • Provide recommendations for website, martech and database development

Marketing Strategy Implementation

  • Outline short term marketing priorities and longer term strategic objectives
  • Create actionable plan to set up, optimise and execute
  • Monitor performance of campaigns, tweak and optimise

MPG’s marketers create high performance marketing strategies that cover:

  • Product positioning, messaging & branding
  • Target market mapping, database development & segmentation
  • Customer journey mapping
  • Website optimisation and martech set up
  • Inbound and outbound marketing campaign planning
  • Marketing performance metrics and KPIs

Our Marketing Expertise

Delivering winning marketing strategies, outsourced marketing and training to help B2B-community focused organisers engage, monetise and scale their target markets, audiences and customer base.

  • Branding and design
  • Marketing automation
  • Email marketing
  • Pay-per-click advertising
  • Social media
  • Content marketing
  • Advocacy marketing
  • Media partnerships
  • Account based marketing
  • Direct mail
  • Telesales campaign management

Find out more
Contact Us

If you are looking to create a –

  • Community Marketing Strategy
  • Membership Marketing Strategy
  • Subscription Marketing Strategy
  • Event Marketing Strategy

Please complete the form and include some information about what your goals and objectives are.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your marketing investment.

We look forward to having a chat!

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    Chris Lester Head of Events Bauer Media

    The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

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