Marketing Strategy

High performance marketing that sustainably drives growth and delivers strong ROI relies on a robust marketing strategy. MPG can build one for you.

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Why choose MPG for marketing strategy creation?

Marketing campaigns led by a solid marketing strategy will deliver better results. So, make sure you invest well in marketing strategy development before spending a lot on marketing campaigns and tactics.
Defining marketing objectives, and developing a comprehensive plan for achieving these objectives, will enable effective campaign delivery and budget allocation.
MPG has a wealth of experience and expertise in developing high impact marketing strategies for B2B brands. Our deep analysis and rigorous approach gives business leaders peace of mind when making strategic investments in their marketing.

Philip Doyle Director & Owner MarketforceLive

MPG did a great job developing a marketing strategy to help us grow one of our flagship communities and largest US events. They added a level of science, rigour and new thinking to our approach that our internal marketers are excited about, giving me confidence we’ll achieve great things together. It is a pleasure working with Team MPG!

MPG's marketing strategy creation process

Ideation & Information Gathering

Understand business objectives and goals
Analyse past performance and customer insight
Identify opportunities for growth

Marketing Strategy Development

Define marketing objectives, targets and budget
Identify routes to market, purpose and timing
Provide recommendations for website, martech and database development

Marketing Strategy Implementation

Outline short term marketing priorities and longer term strategic objectives
Create actionable plan to set up, optimise and execute
Monitor performance of campaigns, tweak and optimise

MPG’s marketers create high performance marketing strategies that cover:

Product positioning, messaging & branding
Target market mapping, database development & segmentation

Customer journey mapping
Website optimisation and martech set up

Inbound and outbound marketing campaign planning
Marketing performance metrics and KPIs

Get in touch

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If you are looking to create a –

Community Marketing Strategy
Membership Marketing Strategy
Subscription Marketing Strategy
Event Marketing Strategy

Please complete the form and include some information about what your goals and objectives are.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your marketing investment.

We look forward to having a chat!

Our Marketing EXPERTISE

Delivering winning marketing strategies, outsourced marketing and training to help B2B-community focused organisers engage, monetise and scale their target markets, audiences and customer base.

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services

Target market analysis and market sizing
Messaging and copywriting
Marketing technology optimisation
Visual branding
Content marketing
Website optimisation
Database optimisation

Marketing performance analytics & reporting
Email marketing
Social media
Advocacy marketing
PPC (pay-per-click)/paid media
Media partnerships
Telesales

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Anna Knight VP Licensing Informa Markets

Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.

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Marketing Strategy

Why choose MPG for marketing strategy creation?