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A marketing strategy that supports and aligns with business objectives is key to unlocking better marketing and sales performance, stakeholder buy-in and future investment.
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Anna Knight VP Licensing Informa Markets
Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.
MPG’s marketers create high performance marketing strategies that cover:
Delivering winning marketing strategies, outsourced marketing and training to help B2B-community focused organisers engage, monetise and scale their target markets, audiences and customer base.
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Chris Lester Head of Events Bauer Media
The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!
You’ve created a valuable proposition for your customers – as community, events or subscription/membership (or all 3!). Now you need strong marketing to sell more of what you’ve made.
Do you have a B2B community you need to engage, monetise and scale? MPG can help you develop a strong marketing strategy and then execute well to build a valuable community.
Does your B2B subscription product have strong growth potential? MPG can help you achieve sustainable, repeatable revenue growth with data-led and digitally-enabled marketing.
Do you have a professional membership community you’d like to grow? MPG can help you attract, retain and upsell your members to create strong, repeating membership revenue.
Are B2B conferences or exhibitions an important income generator for your organisation? MPG’s strong audience acquisition and commercial marketing can help you grow your event revenue fast.
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