Marketing Strategy

High performance marketing that sustainably drives growth and delivers strong ROI relies on a robust marketing strategy. MPG can build one for you.

Why choose MPG for marketing strategy creation?

  • Marketing campaigns led by a solid marketing strategy will deliver better results. So, make sure you invest well in marketing strategy development before spending a lot on marketing campaigns and tactics.
  • Defining marketing objectives, and developing a comprehensive plan for achieving these objectives, will enable effective campaign delivery and budget allocation.
  • MPG has a wealth of experience and expertise in developing high impact marketing strategies for B2B brands. Our deep analysis and rigorous approach gives business leaders peace of mind when making strategic investments in their marketing.


Philip Doyle Director & Owner MarketforceLive

MPG did a great job developing a marketing strategy to help us grow one of our flagship communities and largest US events. They added a level of science, rigour and new thinking to our approach that our internal marketers are excited about, giving me confidence we’ll achieve great things together. It is a pleasure working with Team MPG!

MPG's marketing strategy creation process


Ideation & Information Gathering

  • Understand business objectives and goals
  • Analyse past performance and customer insight
  • Identify opportunities for growth

Marketing Strategy Development

  • Define marketing objectives, targets and budget
  • Identify routes to market, purpose and timing
  • Provide recommendations for website, martech and database development

Marketing Strategy Implementation

  • Outline short term marketing priorities and longer term strategic objectives
  • Create actionable plan to set up, optimise and execute
  • Monitor performance of campaigns, tweak and optimise

MPG’s marketers create high performance marketing strategies that cover:

  • Product positioning, messaging & branding
  • Target market mapping, database development & segmentation
  • Customer journey mapping
  • Website optimisation and martech set up
  • Inbound and outbound marketing campaign planning
  • Marketing performance metrics and KPIs

Find out more
Contact Us

If you are looking to create a –

  • Community Marketing Strategy
  • Membership Marketing Strategy
  • Subscription Marketing Strategy
  • Event Marketing Strategy

Please complete the form and include some information about what your goals and objectives are.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your marketing investment.

We look forward to having a chat!

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    Anna Knight VP Licensing Informa Markets

    Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.

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