Marketing for membership growth

Do you have a professional membership community you’d like to grow? MPG can help you attract, retain and upsell your members to create strong, repeating membership revenue.

Get in touch

Why choose MPG for membership marketing?

  • As financial pressures facing many member-focused organisations become more intense, the need to renew existing members and acquire new members has become more critical.
  • Strong marketing is needed to develop and execute well on the marketing communications strategies needed to effectively communicate membership value and secure membership purchases.
  • MPG’s proven marketing methodologies and outsourced marketing services will help you strengthen the level of engagement you have with your members and grow membership revenue

Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.

Our membership marketing process

1

Marketing strategy development

  • Define marketing objectives
  • Review routes to market, martech and resources
  • Create strategy and define marketing metrics (KPIs)
2

Campaign set up & quick wins

  • Create detailed marcomms campaign plan
  • Set up systems and processes for campaign delivery
  • Execute quick wins for early marketing ROI
3

Campaign execution & measurement

  • Execute campaign with rigour and at speed
  • Ensure all comms are integrated and optimised
  • Measure and improve – week-by-week

Marketing performance analysis & measurement, leading to impactful and ongoing optimisation of:

  • Messaging & visual branding
  • Inbound & outbound channels
  • Website SEO & CRO
  • Database size & structure
  • Martech stack & integrations
  • Sales & marketing processes
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Our marketing expertise

We deliver all aspects of membership marketing - from strategy development to digital campaigns. Our marketers have specialist skills and knowledge of how to apply these to grow membership base.

  • Marketing strategy
  • Audience acquisition & development
  • Database optimisation
  • Marketing technology
  • Online event technology
  • Marketing performance analytics & reporting
  • Website build and optimisation
  • Messaging and copywriting
  • Lead generation
  • Branding and design
  • Marketing automation
  • Email marketing
  • Pay-per-click advertising
  • Social media
  • Content marketing
  • Advocacy marketing
  • Media partnerships
  • Account based marketing
  • Direct mail
  • Telesales campaign management

Find out more get in touch

If you’re aiming to grow your membership – please get in touch to find out how MPG can deliver the marketing expertise to help you do this.

Please complete the form and include some information it about your membership retention and growth opportunities, challenges and objectives.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your membership marketing investment.

We look forward to having a chat!

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    Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

    The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.
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    Your B2B Marketing Partner

    Get better ROI

    You’ve created a valuable proposition for your customers – as community, events or subscription/membership (or all 3!). Now you need strong marketing to sell more of what you’ve made.

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    Community Marketing

    Do you have a B2B community you need to engage, monetise and scale? MPG can help you develop a strong marketing strategy and then execute well to build a valuable community.

    Subscription Marketing

    Does your B2B subscription product have strong growth potential? MPG can help you achieve sustainable, repeatable revenue growth with data-led and digitally-enabled marketing.

    Membership Marketing

    Do you have a professional membership community you’d like to grow? MPG can help you attract, retain and upsell your members to create strong, repeating membership revenue.

    Event Marketing

    Are B2B conferences or exhibitions an important income generator for your organisation? MPG’s strong audience acquisition and commercial marketing can help you grow your event revenue fast.

    Marketing Skills Training

    Gain the practical skills you need to give your marketing ROI a boost. Get trained by MPG’s expert marketing practitioners.

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