Marketing for membership growth

Do you have a professional membership community you’d like to grow? MPG can help you attract, retain and upsell your members to create strong, repeating membership revenue.

Why choose MPG for membership marketing?

  • As financial pressures facing many member-focused organisations become more intense, the need to renew existing members and acquire new members has become more critical.
  • Strong marketing is required to develop, and execute well on, the marketing communications strategies needed to effectively communicate membership value and secure membership purchases.
  • MPG’s proven marketing methodologies and outsourced marketing services will help you strengthen the level of engagement you have with your members, and grow membership revenue.

Request a case study

Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.

Our membership marketing process

1

Marketing strategy development

  • Define marketing objectives
  • Review routes to market, martech and resources
  • Create strategy and define marketing metrics (KPIs)
2

Campaign set up & quick wins

  • Create detailed marcomms campaign plan
  • Set up systems and processes for campaign delivery
  • Execute quick wins for early marketing ROI
3

Campaign execution & measurement

  • Execute campaign with rigour and at speed
  • Ensure all comms are integrated and optimised
  • Measure and improve – week-by-week

Marketing performance analysis & measurement, leading to impactful and ongoing optimisation of:

  • Messaging & visual branding
  • Inbound & outbound channels
  • Website SEO & CRO
  • Database size & structure
  • Martech stack & integrations
  • Sales & marketing processes

Our Marketing Expertise

Delivering winning marketing strategies, outsourced marketing and training to help B2B-community focused organisers engage, monetise and scale their target markets, audiences and customer base.

Find out more get in touch

If you’re aiming to grow your membership – please get in touch to find out how MPG can deliver the marketing expertise to help you do this.

Please complete the form and include some information it about your membership retention and growth opportunities, challenges and objectives.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your membership marketing investment.

We look forward to having a chat!

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    Irene Schultz-Gerstein Senior Manager Association of the Luxembourg Fund Industry (ALFI)

    The marketing training MPG delivers is very valuable. We’ve gained new knowledge and skills about the latest content-led and digital marketing techniques – essential for communicating with our international audience of senior business executives.

    Marketing Skills Training

    Gain the practical skills you need to give your marketing ROI a boost. Get trained by MPG’s expert marketing practitioners.

    Trusted by leading organisations & brands globally

    • Ascential
    • Financial Times
    • Informa
    • ALFI
    • InfroProDigital
    • ABTA
    • Procurement Leaders
    • PEI
    • China Britain Business Council
    • BauerMedia
    • Questex
    • Future Insights Network
    • Newton Media Group
    • Strategy Institute
    • Soko Media
    • Clear Path Analysis
    • Arden Media
    • Sense Media
    • CIOT

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