Optimised Marketing Technology

Do your marketing tech tools and your martech stack enable high performance marketing?

Why choose MPG for marketing technology implementation and optimisation?

  • Having the right marketing and sales tech set up – with automation and a CRM at the core – enables more effective campaigns. Targeted segmentation and visibility of prospect and customer interactions and engagement are the key to high performance sales and marketing teams.
  • Mapping the customer journeys, from website landing to sale, is the first step to setting up your optimal tech infrastructure with the right integrations, automations and data flows.
  • MPG’s mantra is that marketing technology should enable a good customer experience. Our highly skilled team can help you structure your marketing technology stack to deliver high performing marketing campaigns while taking the full customer journey into consideration.

Get in touch

Toby Daniels Founder Social Media Week (acquired by Adweek)

I cannot recommend MPG highly enough. Their commitment and unique expertise in data-driven, digital and integrated marketing has been very valuable to Social Media Week. They’ve been instrumental in helping us build our brand and community online and offline, and their product marketing performance has also been very strong. We’re delighted MPG has been on our team!

MPG's marketing technology implementation and optimisation process

1

Requirements & Scoping

  • Understand client objectives and needs
  • Map internal processes and customer journeys
  • Create project specification including system integrations
2

Research & Recommendations

  • Research possible solutions
  • Create platform comparison matrix
  • Outline recommendation on which solution to proceed with
3

Implementation & Ongoing Optimisation

  • Implement solution, including integrations
  • Onboard sales and marketing teams
  • Review platform set up regularly and tweak based on business goals and needs

Sample of Marketing Automation & CRM platforms MPG have implemented and/ or optimised:

  • Salesforce
  • Pardot
  • Hubspot
  • Eloqua
  • Zoho
  • Marketo

Our Marketing Expertise

Delivering winning marketing strategies, outsourced marketing and training to help B2B-community focused organisers engage, monetise and scale their target markets, audiences and customer base.

  • Branding and design
  • Marketing automation
  • Email marketing
  • Pay-per-click advertising
  • Social media
  • Content marketing
  • Advocacy marketing
  • Media partnerships
  • Account based marketing
  • Direct mail
  • Telesales campaign management

Find out more
Contact Us

If you’re aiming to implement or optimise a an exisiting marketing and sales platform – please get in touch to find out how MPG can deliver the marketing expertise to help you do this.

Please complete the form and include some information about your requirements and objectives.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your martech investment.

We look forward to having a chat!

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