Optimised Websites

Considering your website is your most important marketing channel, do you give it the attention and investment it needs?

Why choose MPG for website optimisation and build?

  • A website can mean success or failure. No matter how good your marketing is, if your website has a clunky interface, bad navigation or is not consistent with the messaging and design of your comms it will not convert website visitors to leads, registrants, subscribers or members.
  • First impressions count, a good website should accurately reflect your brand, provide a good UX and clearly communicate your value proposition.
  • MPG’s proven website development and build cycle addresses the technical requirements to build a sound and secure website whilst also taking into consideration the customer experience and marketing objectives.

Get in touch

Toby Daniels Founder Social Media Week (acquired by Adweek)

I cannot recommend MPG highly enough. Their commitment and unique expertise in data-driven, digital and integrated marketing has been very valuable to Social Media Week. They’ve been instrumental in helping us build our brand and community online and offline, and their product marketing performance has also been very strong. We’re delighted MPG has been on our team!

MPG's website optimisation and build process

1

Conception & Preparation

  • Define expectations, timeline & budget
  • Understand client objectives and needs
  • Create project specification including technical requirements
2

Design & Development

  • Develop wireframes, content map and customer journey’s
  • Create website designs
  • Develop website and populate with content
3

Testing & Launch

  • Fully test website – mobile and desktop, functionality, integrations
  • Launch website 48 hours prior to marketing comms
  • Monitor site performance once live

MPG’s marketers and website developers also optimise websites for better performance via

  • Search engine optimisation (SEO)
  • Mobile responsiveness
  • Drive more traffic
  • Lower bounce rate
  • Increase conversions (CRO)
  • Improve UX

Our Marketing Expertise

Delivering winning marketing strategies, outsourced marketing and training to help B2B-community focused organisers engage, monetise and scale their target markets, audiences and customer base.

  • Branding and design
  • Marketing automation
  • Email marketing
  • Pay-per-click advertising
  • Social media
  • Content marketing
  • Advocacy marketing
  • Media partnerships
  • Account based marketing
  • Direct mail
  • Telesales campaign management

Find out more
Contact Us

If you’re aiming to build or optimise a website – please get in touch to find out how MPG can deliver the marketing expertise to help you do this.

Please complete the form and include some information about your website requirements and objectives.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your website investment.

We look forward to having a chat!

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