Outsourced Conference and Exhibition PPC

Rapidly grow your: target market reach, web traffic, marketing database, number of leads, sales and revenue - with PPC done well!

Why outsource your event PPC to MPG?

  • MPG’s specialist B2B digital marketing skills and strategic approach to event PPC has seen our clients achieve consistently strong performance from PPC, where previously this was just an expensive marketing channel with little or no ROI.
  • Unlike many digital agencies, MPG’s approach ensures your PPC strategies and ongoing campaign investment and execution are fully integrated with your other marketing channels.
  • We also ensure all PPC results are measured and analysed correctly – so you can clearly see the true return on your PPC investment in terms of target market reach; web traffic; marketing database; number of leads, sales and revenue.

CONTACT US FOR MORE INFO

Roy Maybury Head of Global Product Marketing - Events & Memberships PEI Alternative Insight

MPG have taken our PPC to another level with their strategic approach and excellent customer service. PPC is an important area of investment for us as we expand our global reach and launch new products. We’re very pleased to have Team MPG on board and recommend them highly as a safe pair of hands.

MPG’s outsourced conference and exhibition PPC solution

1

Discovery & Strategic Analysis

  • Understand business goals and marketing objectives 
  • Analyse past performance and identify ideal PPC approach
2

PPC Strategy Development

  • Define event campaign objectives, timeline, budget and performance metrics
  • Create impactful campaign plans and ad content
3

PPC Campaign Setup & Ongoing Optimisation

  • Set up all PPC campaigns and optimisation process
  • Constantly monitor and optimise campaigns for strong  PPC performance

PPC strategies should be supported by the following for optimal performance:

  • Product positioning, messaging & branding
  • Target market mapping, database development & segmentation
  • Website optimisation to convert PPC traffic
  • Optimised marketing technology stack for high performance marketing
  • Content-led, inbound tactics – integrated with PPC campaigns
  • Outbound marketing – integrated with PPC comms timing and content

Find out more
Contact Us

If you are looking to outsource your ppc, please complete the form and include some information about what your event goals and objectives are.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your marketing investment.

We look forward to having a chat!

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