Marketing to grow your B2B subscriptions

Does your B2B subscription product have strong growth potential? MPG can help you achieve sustainable, repeatable revenue growth with data-led and digitally-enabled marketing.

Why choose MPG for subscription marketing?

  • Your valuable subscriptions revenue needs to grow – fast.
  • This growth relies on a strong value proposition and sales function. It also relies on high performance marketing – delivering the reach and sales leads you need, plus impactful communications to convince signed-up subscribers to renew.
  • You may also need account based marketing (ABM) to target enterprise subscriptions with the fastest growth potential.
  • MPG’s expert marketers deliver the strategies, specialist skills and outsourced marketing resources you need to turbo-charge your subscriptions revenue.

Request a case study

Toby Daniels Founder Social Media Week (acquired by Adweek)

I cannot recommend MPG highly enough. Their commitment and unique expertise in data-driven, digital and integrated marketing has been very valuable to Social Media Week. They’ve been instrumental in helping us build our brand and community online and offline, and their product marketing performance has also been very strong. We’re delighted MPG has been on our team!

Our subscriptions marketing process

1

Marketing strategy development

  • Define marketing objectives
  • Review routes to market, martech and resources
  • Create strategy and define marketing metrics (KPIs)
2

Campaign set up & quick wins

  • Create detailed marcomms campaign plan
  • Set up systems and processes for campaign delivery
  • Execute quick wins for early marketing ROI
3

Campaign execution & measurement

  • Execute campaign with rigour and at speed
  • Ensure all comms are integrated and optimised
  • Measure and improve – week-by-week

Marketing performance analysis & measurement, leading to impactful and ongoing optimisation of:

  • Messaging & visual branding
  • Inbound & outbound channels
  • Website SEO & CRO
  • Database size & structure
  • Martech stack & integrations
  • Sales & marketing processes

Find out more get in touch

If you’re aiming to grow your subscriptions – please get in touch to find out how MPG can deliver the marketing expertise to help you do this.

Please complete the form and include some information about your subscriptions revenue growth opportunities, challenges and objectives.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your subscriptions marketing investment.

We look forward to having a chat!

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    Claire Urry Executive Director China-Britain Business Council

    MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This helped us formulate our membership growth strategy and gave us useful, practical guidance on improving our digital marketing tactics.

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