#9 | B2B Event Marketing: Measure It To Manage It by Kirsty Joynson, on 08/12/2017 One of the most underrated skillsets in event marketing is agility. Marketers who possess the ability to intelligently adapt strategy and fine-tune tactics in the heat of a campaign will always outperform those who take time to change direction or hesitate under pressure. To be truly agile, marketers must embrace the power of analytics and continually measure what return on investment (ROI) their campaign is generating. This allows them to proactively refine campaign tactics on the go and ensure their event has the best chance of success possible. (more…) Continue Reading Topics: Analytics and intelligenceEvent marketingMarketing operationsProject management
#7 | Effective Multi-Channel Event Marketing Strategy by Kirsty Joynson, on 24/11/2017 Today’s event marketers know that they must reach out and engage with their target audience across an ever-growing number of channels – both on and offline. But a multi-channel approach isn’t about throwing out a high volume of branding and messaging across as many platforms as possible and hoping enough noise gets through to your targets. To maximise your campaign’s effectiveness marketers must take an integrated and strategic approach to how they utilise the channels at their disposal. (more…) Continue Reading Topics: Analytics and intelligenceEvent marketingMarketing operationsMarketing strategyMessagingProject management
#1 | The 9 Strategic Success Factors in Event Marketing by Kirsty Joynson, on 13/10/2017 In an increasingly competitive events industry, marketers can no longer take a tactical or ad hoc approach. Strategy is now king. Here, Kirsty Joynson launches a new blog series dedicated to helping event marketers deliver effective, world-class event marketing strategies, plans and campaigns. (more…) Continue Reading Topics: Event marketingMarketing operationsMarketing strategyProject management
Doomed to fail: too many marketers can’t distinguish between strategy and tactics by Helen Coetzee, on 19/05/2017 Helen Coetzee looks at why the inability of many marketers to understand the difference between strategy and tactics is not only failing clients, but also marketers themselves. We have a big problem in marketing. It’s something many of us are afraid to admit and some aren’t even aware we have. It’s a problem that crosses pay grades and is one of the biggest factors in failed campaigns. (more…) Continue Reading Topics: Content marketingMarketing operationsMarketing strategyProject managementSkills training
