Since 1998, Helen has been designing and delivering high performance marketing strategies for some of the world’s leading B2B community-led organisations. In 2014 Helen founded MPG with the vision of building a high-performance marketing team to deliver customer-focused, digitally enabled and data-led marketing strategies. Via MPG Academy, Helen leads the training team in sharing MPG’s expertise via open courses and bespoke team and 1-to-1 training.