Dear #firstname#, Thank you for requesting more information on how to choose between Consent or Legitimate Interest as the legal basis for processing personal data for GDPR compliance – specifically in relation to direct marketing. Access our handy guide – GDPR for direct marketing in B2B organisations: Consent or Legitimate Interest? Please get in touch if you wish to discuss MPG’s guide or if you need help with GDPR compliance. The MPG team can help you create the most appropriate GDPR compliance strategy for your organisation and we can help you with the implementation thereof. For more information, please email [email protected] or call +44 (0)20 3434 0130. Many thanks, MPG Team