Confident, knowledgeable and skilled marketers, with the right mindset, play a significant role in the success of your events. You might have a great event product, but if it’s not taken to market and promoted in the right way, no one will know!

MPG Academy training programmes give participants access to MPG’s tried and tested methodologies, tools, templates and benchmarks, led by MPG’s founder and lead trainer for MPG Academy, Helen Coetzee.

Our event marketing training courses include:

  • Event Audience Acquisition Marketing
  • Event Sponsor/Exhibitor Acquisition Marketing
  • Copywriting for Event Marketing
  • Data, Analytics and Reporting for Event Marketing


Why choose bespoke or inhouse training?

  • You choose a date and time that suits you and/or your team – so that we can slot the training into your schedule.
  • You choose a format/venue that suits you – whether that be in-person or online, making it more cost and time effective.
  • You tell us what’s important to you so that we can ensure the training content is relevant to your audience, your products and your marketing operations to make learnings actionable and maximise training ROI.


Mathilde Le Borgne Marketing Director, Licensing Portfolio Informa Markets

The event marketing training MPG Academy delivered for my marketers was very relevant to their day-to-day work. I’m seeing a lot of the learnings being taken on board and used. All the theory was made applicable – which was hugely valuable. Highly recommended.

Andrew Milne Director GSMA

Really insightful and useful course. Helped focus the team on the key aspects of audience acquisition and some invaluable tools to improve our productivity and planning. Thanks to the MPG Academy team!

Claire Urry Executive Director China-Britain Business Council

MPG delivered a great series of tailored marketing workshops for the team at China Britain Business Council. This gave us useful, practical guidance on improving our digital marketing tactics.

 Colette Leong-Son Managing Director, Events Infopro Digital

MPG has delivered excellent training courses for Infopro Digital’s marketers. Their practical techniques have made a great impact. I have no hesitation in recommending MPG as a safe pair of hands when it comes to upskilling your marketing team!

Gabriela Cogorno Head of Marketing-Telecom & Tech Delinian

My team of event marketers found the MPG Academy course super helpful! It covered new areas of marketing we had not previously had time to consider. We took away some very useful action points that will definitely make a difference to the performance of our marketing.

Trusted by leading organisations & brands globally

  • Ascential
  • Financial Times
  • Informa
  • ALFI
  • InfroProDigital
  • Procurement Leaders
  • PEI
  • BauerMedia

Enquire about

Please complete this form to tell us about yourself and your training requirements.

Once the form has been completed and submitted, you will receive a confirmation email and an MPG Academy representative will get in touch.

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    What are your specific event marketing knowledge/skills gaps at this time?

    Who needs event marketing training?

    If you selected ‘my team & I’ or ‘others in my business’: How many people in your organisation need training & what are their roles?

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