Marketing Analytics

Successful business leaders understand that having visible analytics that enable evidence-based marketing decision-making is essential for driving strong ROI and long-term, sustainable growth.

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Why choose MPG for Marketing and Web Analytics?

  • Decisions about where to invest require adequate data, presented in a way that allows business leaders and marketers to find the right insights quickly.
  • Real-time analytics (ideally using GA4), enables ongoing campaign optimisation, ensures budgets are allocated well, and marketers can easily chase the ‘winners’ – and stop doing the things that are losing money! 
  • MPG’s team of marketing analysts have a wealth of experience and expertise in developing marketing dashboards that give business leaders and senior marketers critical insight into their marketing performance and ROI.

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Jenny Fazakerley Head of FT Board Director Programme UK Financial Times

MPG developed some valuable analytics dashboards that give us constant visibility of how our website and other marketing channels are performing. This means our senior stakeholders can easily understand how various marketing initiatives are performing, and then make good decisions to get the most out of our marketing investments. We recommend working with MPG’s analytics and marketing experts!

MPG’s approach to high performance marketing analytics

1

Outcomes-focused

  • Starting with business strategy and commercial goals
  • Based on the above, defining marketing objectives
  • Setting marketing KPIs based on marketing objectives
2

Implementation

  • Specifying dashboard scope, components and ideal process
  • Planning with relevant stakeholders
  • Setting up data, systems and integrations to access data points needed
3

Decision-Making

  • Reviewing dashboards regularly, ensuring the following MPG formula is followed in how analytics and data provide value to the business:
    WHAT?
    SO WHAT?
    WHAT NOW?

MPG’s marketers also create high-performance marketing strategies that cover:

  • Product positioning, messaging & branding
  • Target market mapping, database development & segmentation
  • Customer journey mapping
  • Website optimisation and martech setup
  • Inbound and outbound marketing campaign planning
  • Commercial marketing performance metrics and KPIs
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If you’re aiming to drive strong ROI and long-term, sustainable growth with your marketing analytics, please get in touch to find out how MPG can deliver the marketing expertise to help you do this.

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One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your marketing analytics.

We look forward to having a chat!

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