MPG’s Guide to B2B Sales & Marketing Integration: what the funnel should look like for best results.

In a recent blog post, we took an in-depth look at why so many B2B brands have not yet integrated their sales and marketing properly, why it is important to do so, and how to do it.

If you support sales effectiveness and efficiency by ensuring marketing is well set up with the right strategy, processes, tools and resources, you will be able to:

1. Reach and engage with a larger number of potential customers.
2. Qualify and nurture leads better to achieve higher conversion rates, higher average order values, and shorter sales cycles.
3. Measure the most important KPIs that are critical if you want to grow your revenue and profit.

This requires a close look at your marketing and sales funnel – i.e. how you’re doing things now, and how you should be doing things for better business performance.

You also need to make sure you have all the stages of your customer buying journey mapped out so that your sales people only contact the right kinds of prospects when they are ‘sales-ready’, and that there is strong accountability from marketing to achieve strong awareness, positioning and engagement to deliver leads in the right way for the best commercial results.

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If you need a better approach to marketing that will support your sales people to generate the maximum about of revenue, most efficiently – get in touch. Team MPG can help you grow your revenue, and improve the ROI of your marketing and sales functions.