Exhibition Marketing

Are B2B exhibitions an important income generator for your organisation? MPG’s strong audience acquisition and commercial marketing can help you grow your exhibition revenue fast.

Why choose MPG for exhibition marketing?

  • Attracting a strong audience to your exhibitions, of the right profile and size, requires as very specific combination of marketing expertise and skills. Growing your sponsorship and exhibition revenue with strong marketing is also essential for event organisers.
  • Generating registrations isn’t enough though. Registrations need to be nurtured to covert to attendees at your exhibition, giving your sponsors and exhibitors that all-important footfall.
  • The MPG team have an unrivalled track record in creating and executing on attendee acquisition and conversion marketing strategies that deliver revenue growth, high-quality audiences and sponsor/exhibitor leads for B2B exhibitions.


Anna Knight VP Licensing Informa Markets

Working closely with our internal team, MPG developed a strong marketing strategy focused on achieving revenue growth for a key product in our portfolio – including recommendations for a virtual offering. We were impressed by the science and rigour they put into the process. I would recommend MPG as a good strategic marketing partner for a B2B brand.

MPG's event marketing process


Marketing strategy development

  • Define marketing objectives
  • Review routes to market, martech and resources
  • Create strategy and define marketing metrics (KPIs)

Campaign set up & quick wins

  • Create detailed marcomms campaign plan
  • Set up systems and processes for campaign delivery
  • Execute quick wins for early marketing ROI

Campaign execution & measurement

  • Execute campaign with rigour and at speed
  • Ensure all comms are integrated and optimised
  • Measure and improve – week-by-week

Marketing performance analysis & measurement, leading to impactful and ongoing optimisation of:

  • Messaging & visual branding
  • Inbound & outbound channels
  • Website SEO & CRO
  • Database size & structure
  • Martech stack & integrations
  • Sales & marketing processes

Find out more get in touch

If revenue generating events are important to your business – please get in touch to find out how MPG can deliver the marketing expertise you need.

Please complete the form and include some information about your opportunities, challenges and objectives for your events and event marketing.

One of our marketing experts will set up a call with you to discuss how we can help you achieve a strong return on your event marketing investment.

We look forward to having a chat!

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    Chris Lester Event Director Bauer Media

    The consultancy, outsourced marketing and inhouse training MPG has delivered for Bauer has been brilliant. We’ve enjoyed working with various MPG marketers and specialists – they’ve become part of our team!

    Trusted by leading organisations & brands globally

    • Ascential
    • Financial Times
    • Informa
    • ALFI
    • InfroProDigital
    • Procurement Leaders
    • PEI
    • BauerMedia

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