Email Automation for Events (Conferences & Exhibitions)
While standard event email newsletters and one-off event email campaigns will always have their place in your event marketing strategy, leading events are starting to set up automatic email campaigns that are triggered by a user’s actions.
These automatic emails are timely, personalised and relevant to the event website visitor. As a result, they are opened and clicked more frequently and drive visits and revenue for your event.
As an event marketer, you likely have more and more things competing for your limited time and resources. Of all the opportunities available to you to grow your event, email marketing remains one of the most impactful, and setting up automated event emails can help you drive results without having to spend time working on them over and over again.
Contact us to discuss your automated event email requirements and we will share our successful event marketing email automation best practices and case studies.