Pivot to Virtual - Download Marketing Strategy Slides

MPG’s senior B2B community strategists share key ingredients for successfully marketing a virtual event.

Social Media Week’s marketing team at MPG present their expertise in developing a marketing strategy and moving rapidly to execute a high volume, digitally sophisticated marketing campaign.
This includes:

  • Key considerations when pivoting from live to virtual: how the value proposition and therefore messaging and marketing approach needs to change – to attract both new sponsors and paying delegates
  • The 5 key pillars in a virtual event marketing strategy
  • What kind of marketing is needed to ensure booked delegates turn up and engage well?
  • What are the key learnings so far in terms of best performing channels and tactics?
  • What’s next for the #SMWONE campaign?


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