#SMWONE’s marketing team, led by Kirsty Joynson (Global Marketing Director, MPG) and Alicia Drew (Senior Marketing Manager, MPG) shared the key components of the marketing strategy and comms plan for #SMWONE. They explored:

• *How the marketing strategy originally developed for two live events was pivoted to support a virtual event
• *How messaging was adapted to ensure delegates already booked on to the live event are comfortable with the move to virtual and become even more engaged and better served with the new virtual format
• How a new marcomms campaign was developed and is being executed to sell delegate tickets for #SMWONE
• How the members of the MPG and AGNC’s teams have worked together to ensure the campaign is expertly executed from all angles – combining the full range of marketing skills required for success.

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